Legacy.com

Challenge: Legacy.com is one of the largest providers globally of online memorials. We were tasked with redesigning one of their key pages - The obituary page. This is a multi-function page that includes ads, articles, important and personal information, commenting and uploading functionality, as well as eCommerce links.

Solution: Our main goal was to simplify the page’s many complex layers and interactions, while making it intuitive for an older community of users. We did this by streamlining the commenting process, and creating a single column design for the content while incorporating ads in a way that felt distinct from the rest of the content, but not overly distracting.